Aside from social media sites, YouTube is one of the most visited websites because it does not only entertain but also provide valuable information. However, even the most valuable or interesting information in your YouTube videos, it does not guarantee good traffic and potential clients. Promoting your video is still necessary in order to make it viral and people will start seeing your YouTube video. Here are five great methods to promote YouTube videos:
- Company blog – Yes, your company’s blog is the ideal venue to promote videos because of your dedicated customer base. Create a blog post and say something about each embedded YouTube video in the post or simply link the video into the blog post.
- Email List – Every time you upload new YouTube video, spread the news using your email list. Create a short email and add the link of your video. If you own a company newsletter, make sure that you mention something about the pictures that you have uploaded.
- Social Media –almost all companies have their own Facebook page, Twitter account and other social media accounts. You can promote your YouTube video by mentioning it in your status updates as well as in your tweets. Add the link of the video in your status updates or send messages to followers with embedded links in the messages. If you have Pinterest account, make sure that you “pin” your YouTube video and use social bookmarking sites such as StumbleUpon or Reddit to promote these videos. Connecting to social media allows you to go beyond your customer base and you get a better chance of viewership.
- Public Relations – you can even rely on the old-school public relations technique to promote your YouTube videos. Don’t just focus on promoting it on the web, traditional public relations is something that you should not neglect too. Issue press releases when you upload important video in your YouTube channel. Pick up the phone and start calling people within your industry to inform them about the videos that you have uploaded. In your publications, do not forget to include the link of the video as well as in your press releases.
- Advertisement – if you have the money to spend, and then why not advertise it. Use Google’s Adwords for Videos and your advertisement will become visible to your targeted viewers on the YouTube website. These advertisements will link bank to the videos that you want to promote or your YouTube video channel itself. This is a PPC ad which means you will only pay when somebody clicks on your advertisement. This is a very easy process because you can just link your YouTube account with Google Adwords and set a specific budget for your daily ad spending. Make sure that you choose the video that you want to display and the kind of advertisement that you want to receive.
Aside from your company web site, you also want your YouTube videos to land on the first page of Google search results pages. These are just some of the effective methods on how to promote your YouTube videos. You will certainly get positive results if things were answered right.
About the Author:
The guest post came from Irina Webandyou, a seo and marketing writer and blogger. She is doing Guest Posting Service for many quality website. She likes to cover news and articles about social media, blogging, internet marketing and other seo stuff.